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Retail Store Brand

RETAIL STORE BRAND PRIVATE LABEL WIPES


Food and non-food alike, private label programs in FDM and MULO continue to evolve into new heights. Retailer private label goods are no longer about being generic and economical. Developing original and innovative products unique to each store brand is critical for retailers to succeed in today's highly competitive CPG landscape. Diamond Wipes International partners with some of the country’s largest drug store operators and budget retailers to develop their exclusive wet wipe programs.
 

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FACE & NECK CARE

Skincare wipes outperform the category in sales velocity. Popular products include makeup remover wipes and face cleansing wipes. Exfoliating and daily peel concepts are strongly trending up.

NAIL CARE

Demands are steady and strong. Both acetone and alternative nail polish remover formulations are available.

ACNE CARE

Over-the-counter medicated acne treatment formulations are available in both conventional pad applicators and new wipe format packaged in flexible soft pouches.

BABY CARE

Parents, mothers & fathers now come in all stripes presenting opportunities for unique baby wipe concepts catering to their philosophy. Budget or premium, dermatologist-approved hypoallergenic baby wipes are all manufactured in the USA.

ADULT CARE

Length of adulthood continues to extend as aging population grows. Garnering high sales movement, opportunity areas include male & female personal hygiene wipes targeting unique needs of specific age groups, body wipes, medicated wipes & pads, and at-home bath & cleansing wipes.

LENS CARE

For glasses, and more importantly, screens. Mild cleansing formula lens and screen cleaning wipes will enhance our touch-based, digital technology-driven lives.

WIPES FOR PETS

Notable for gaining in performance in sales velocity, wipes for family pets show strong promise. Popular wipes include in-between-bath cleansing, ear cleaner, oral hygiene & eye cleaning treatment.

UNIQUE PRODUCT INNOVATION

Increasing number of retailers is teaming up with 360-degree branding agencies and marketing firms to develop unique store brands. Consider Diamond Wipes International as strategic partner in your branding ecosystem to create innovative wipe products.